Website Objective
First and foremost is the goal of your site. Are you looking to gain name recognition? Simply provide information? Bring individuals into your offices? Enhance your existing image?
Your Audience
Who do you anticipate viewing your website? The general public, clients, consumers? What might these users be looking for? Try and design your site with these folks in mind.
Research Similar Sites
Are there elements of other websites that you like, or even dislike, that offer similar services? Make a note of these different elements. The features, content, etc. It'll give you an advantage, seeing what's already out there on the web.
Gather Materials
Prepare the content you already have in flyers, brochures, newsletters, and so forth. Any photos or graphics you have for logos, products, staff, etc. that you'd like on your website, should also be gathered.
Develop Your Approach
What are you looking to highlight about your business or services? How are you different, or unique? What makes you competitive? Perhaps begin by listing a small number of frequently asked questions, and highlight these answers on your main page. Or write a few short paragraphs that explain your services or the benefits that come to individuals who choose to do business with you.
Site Features
Do you want viewers to be able to interact with your business? What information do you plan to provide, and what overall image are you looking to convey? What type of graphics are you looking for? Do you have a preferred color scheme, perhaps one that might match any print materials you already have? What about logos? Think also of your navigation. How will viewers want to explore your website? Will they be compelled to email you, phone you, or visit business locations?
Other Considerations