After the creation of a beautiful, highly functional website that is informative and easily found by your target audience, you're all done right? Not exactly; at some point website maintenance will become necessary. And depending on your business needs, website maintenance could be required occasionally, or on a regular basis. It is also important to understand that an up-to-date and properly maintained website demonstrates that your business is staying relevant, and that you are serious about your online presence.
What Does Website Maintenance Include?
At Freytag Designs we can maintenance any component of your website. Do you have written content that needs to be updated regularly, such as news bits, temporary deals and specials, blogs, PDF files, social media content or search engine optimization updates? Perhaps your website maintenance needs require more in-depth work such as graphic modifications or a complete redesign of your exsisting website?
Another important element of website maintenance is search engine optimization. During the creation of a website good SEO practices cannot be overlooked, nor can their value be overemphasized. However it's not uncommon for a website to rank low immediately after being submitted to a search engine, and the process of gaining a higher position in search results takes continuous effort. For this reason search engine optimization is one of the most in-demand forms of website maintenance.
Common Website Maintenance Needs
There are a number of common website maintenance needs that Freytag Designs can meet. Occasionally, website maintenance will also entail additions to a website. The following are some of the many maintenance tasks and additions that we provide:
- Text and image updates
- Updating CSS or other styling elements
- Creation of new pages for content
- Updates to domain names or web hosting
- Edit news items, announcements, or advertised specials
- Search engine optimization updates
- Adding social media links
- Creation of a mobile website
- Addition of web forms
- Complete website redesign
Maintenance tasks can be completed on a one-time basis whenever needs may arise. For those who have a need for continual website maintenance, we offer cost-effective monthly packages that cover updates, and provide peace of mind for clients. They realize that when a matter comes up related to their website, support is only a phone call or an email away.
Working With A Content Management System
Content Management Systems (abbreviated as CMS) can offer many advantages when creating a website. However, the downside to this feature primarily manifests itself when website maintenance comes to the fore of business needs. Editing text is one thing, but providing updates for search engine optimization and various design elements are another.
Often a CMS will limit the access that a web designer has to modify key elements of a website. In addition, the software of a CMS will require ongoing updates that make regular maintenance a more involved and time-consuming task.
Therefore, when considering the creation of a website and the subsequent maintenance that will be required, it is important to weigh the pros and cons of utilizing a CMS. Freytag Designs can help you determine what will be best for your maintenance needs.