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Search Engine Optimization (SEO) is the process of effecting the visibility of a website in the free or "organic" search results on search engines.
Major search engines such as Google, Bing and Yahoo list primary search results based upon what the search engine deems most relevant to the user. While it's good exposure to have a website appear somewhere on the first three pages of search results, all businesses want their websites to be ranked highly and displayed on the much sought after first page. This all but guarantees more web traffic, more visits, and potentially more customers and increased revenue.
Obtaining a high ranking for your website and visible placement early on a search results page requires good SEO practices. Quality content is important in the SEO world where, as the saying goes, "content is king!" However, more is involved than simply preparing well written and informative content. Good search engine optimization involves paying close attention to keywords that your target audience is using in web searches. Having a knowledge of those keywords, it is then important that your website be utilizing those keywords in the right areas. Skilled coding in HTML becomes necessary, as does proper link and image optimization.
At Freytag Designs we have a working knowledge of SEO's best practices and we focus on the critical areas of your website's make-up. While nobody can guarantee placement on the first page of search results due to the nature of the constantly evolving world of search engine optimization, Freytag Designs makes every effort to place you there. Our goal is not only to create or maintain an attractive website for clients; we also want our clients to be found promptly in major search engines!
We focus attention on a number of critical SEO factors while creating a website, or when performing site maintenance:
Why not contact Freytag Designs today and see what we can do for you? We would be happy to assist you and provide an SEO assessment. It might just be your first step toward improving your ranking and visibility in search engine results pages.
No single SEO technique will land you a top search engine position. It's the cumulative effect of all SEO techniques that leads to the best results.
What's more, algorithms are constantly evolving. While a search engine may place no emphasis on a specific SEO element today, this could change in the future. That emphasis, no matter how small, could mean the difference between a Page 2 listing and a Page 1 listing. So it's worth giving ongoing attention to your website's search engine optimization performance.
Understanding that top ranking and search engine positioning requires strategic efforts, and occasionally ongoing efforts, will protect you from companies who promise or even guarantee top placement in search engine results.