Why Is Having A Well Designed Website Important?

In today's information age having an informative, easy to find, and easy to navigate website has become more important than having a business card and a listing in the phonebook. As communities around the world continue to embrace modern technology and internet communications, websites are now often the first point of contact between businesses and potential customers.

This means that before a person makes a phone call or walks into a place of business, they are first researching it online. And this is often the case whether they are seeking a medical office, a restaurant, or any other specific service that a business might have to offer. Therefore, an effective website can help you establish a good online presence, grow your business, and keep you competitive.

Man browsing a website on his laptop

 

How Does The Web Design Process Work?

Step 1:

Web design consultation icon

The first step we take in the web design process is to sit down with a client and speak with them about their website goals and objectives. Freytag Designs will help you define your website's target audience and discuss the layout of your website. Furthermore, this is our opportunity to learn about you and your business. What services do you have to offer? What information and features should be most visible to your website's audience?

Step 2:

Website research icon

Following the initial consultation, we conduct research to see how some of your top competitors are performing on the web. What approaches are proving to be effective for them? How do their websites rank on the internet and perform in search engines? We analyze this and other relevant information to determine how your website will be best suited to compete.

Step 3:

Web design preview icon

Equipped with the information we need, Freytag Designs now dives into the design work. The design incorporates your business's colors, logo, and imagery, and provides a fine demonstration of what the overall look and feel of your website will be. Once the main or "home" page is complete we present it for you to preview. After gaining client approval, Freytag Designs then moves forward to complete the rest of the website's pages.

 

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What Happens After A Website Goes Live?

Once your website is finished, with your approval we proceed to go live. At the same time we launch your website for public access, your website's address is submitted to multiple search engines including Google, Bing and Yahoo. Furthermore, Freytag Designs continues to provide support for 60 days without additional charge. During that time we continue to make any modifications that might be necessary. We also conduct a search engine optimization assessment to establish how well your website is being ranked in search engine results.

Web Design Timeframe

How long does it take to accomplish quality web design and launch a brand new website? While every project is different, generally Freytag Designs can complete the web design process in 3-4 weeks. This timeframe includes the initial consultation all the way through to the launch of the website.

The best thing that a client can do is be prepared to work with a web designer; providing any information that might be necessary. Many clients select a point of contact or "point person" for us to work with to ensure ongoing, good communication through project development.